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Thoughts on product, technology, design, and building better software.

Latest · Product2 min read

Building Products People Actually Use

Why the first version should be smaller than you think, and how to decide what stays in.

AI1 min read
Practical AI for Real-World Products
Where AI features earn their place, where they do not, and how to ship them responsibly.
Engineering1 min read
Clean Code Habits That Scale
Small, boring habits that keep a codebase easy to change as a product grows.
Guides1 min read
How to Write a Project Brief That Gets Good Answers
A simple structure for explaining your idea, even if you are not technical.
Guides1 min read
What to Prepare Before You Hire a Software Studio
The questions to answer and the questions to ask, so the first conversations count.